/* =====================================================================
   One Merci Studio — sitio de agencia
   Paleta y tipografía de marca: azul #0063F3, morado #7A3FE0, Poppins.
   ===================================================================== */

:root {
  --noche: #0B0828;
  --indigo: #1800AD;
  --azul: #0063F3;
  --morado: #7A3FE0;
  --cielo: #4D8DFF;
  --texto: #1F2233;
  --gris: #5B6070;
  --linea: #E1E3EC;
  --suave: #F3F4F8;
  --hielo: #EEF2FF;
  --blanco: #FFFFFF;
  --grad: linear-gradient(120deg, #0063F3 0%, #7A3FE0 100%);
  --grad-portada: linear-gradient(160deg, #0B3FB5 0%, #1800AD 45%, #6A2FD0 100%);
  --radio: 22px;
  --radio-s: 14px;
  --sombra: 0 24px 60px -28px rgba(24, 0, 173, .35);
  --ancho: 1200px;
  --t: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: "Poppins", system-ui, -apple-system, "Segoe UI", sans-serif;
  color: var(--texto);
  background: var(--blanco);
  line-height: 1.6;
  font-size: 16px;
  overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
[hidden] { display: none !important; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; }
:focus-visible { outline: 3px solid var(--cielo); outline-offset: 3px; border-radius: 6px; }

.contenedor { width: min(var(--ancho), 100% - 40px); margin-inline: auto; }

/* ---------- tipografía ---------- */
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: 12px; font-weight: 600; letter-spacing: .22em; text-transform: uppercase;
  color: var(--azul);
}
.eyebrow::before { content: ""; width: 28px; height: 2px; background: var(--grad); border-radius: 2px; }
.oscuro .eyebrow { color: #A9C4FF; }
h1, h2, h3, h4 { margin: 0; line-height: 1.08; letter-spacing: -.02em; }
.titulo-xl { font-size: clamp(44px, 8.4vw, 116px); font-weight: 700; letter-spacing: -.045em; line-height: .95; }
.titulo-l { font-size: clamp(34px, 5vw, 64px); font-weight: 700; letter-spacing: -.035em; }
.titulo-m { font-size: clamp(24px, 3vw, 36px); font-weight: 600; }
.ligera { font-weight: 300; }
.grad-texto { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.lead { font-size: clamp(17px, 1.6vw, 20px); color: var(--gris); max-width: 620px; }
.oscuro .lead { color: rgba(255, 255, 255, .72); }

/* ---------- botones ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 15px 26px; border-radius: 999px; border: 0;
  font-weight: 600; font-size: 15px; letter-spacing: .01em;
  transition: transform .35s var(--t), box-shadow .35s var(--t), background .35s var(--t), color .35s var(--t);
  white-space: nowrap;
}
.btn svg { width: 18px; height: 18px; transition: transform .35s var(--t); }
.btn:hover svg { transform: translateX(4px); }
.btn-grad { background: var(--grad); color: #fff; box-shadow: 0 14px 34px -14px rgba(0, 99, 243, .7); }
.btn-grad:hover { transform: translateY(-2px); box-shadow: 0 20px 40px -14px rgba(122, 63, 224, .75); }
.btn-blanco { background: #fff; color: var(--indigo); }
.btn-blanco:hover { transform: translateY(-2px); }
.btn-linea { background: transparent; color: var(--texto); box-shadow: inset 0 0 0 1.5px var(--linea); }
.btn-linea:hover { box-shadow: inset 0 0 0 1.5px var(--azul); color: var(--azul); }
.oscuro .btn-linea { color: #fff; box-shadow: inset 0 0 0 1.5px rgba(255, 255, 255, .28); }
.oscuro .btn-linea:hover { box-shadow: inset 0 0 0 1.5px #fff; color: #fff; }

/* ---------- barra de navegación ---------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 50;
  transition: background .4s var(--t), box-shadow .4s var(--t), transform .4s var(--t);
}
.nav-in { display: flex; align-items: center; justify-content: space-between; height: 84px; gap: 24px; }
.nav-logo img { height: 40px; width: auto; }
.nav-logo .logo-azul { display: none; }
.nav-links { display: flex; align-items: center; gap: 6px; list-style: none; margin: 0; padding: 0; }
.nav-links a {
  position: relative; display: block; padding: 10px 16px; border-radius: 999px;
  font-size: 14.5px; font-weight: 500; color: rgba(255, 255, 255, .82);
  transition: color .3s, background .3s;
}
.nav-links a:hover { color: #fff; background: rgba(255, 255, 255, .08); }
.nav-links a[aria-current="page"] { color: #fff; }
.nav-links a[aria-current="page"]::after {
  content: ""; position: absolute; left: 50%; bottom: 3px; width: 5px; height: 5px; margin-left: -2.5px;
  border-radius: 50%; background: #fff;
}
.nav-acciones { display: flex; align-items: center; gap: 10px; }
.nav-acciones .btn { padding: 12px 22px; font-size: 14px; }
.nav-redes { display: flex; gap: 4px; }
.nav-redes a {
  display: grid; place-items: center; width: 38px; height: 38px; border-radius: 50%;
  color: rgba(255, 255, 255, .8); transition: background .3s, color .3s;
}
.nav-redes a:hover { background: rgba(255, 255, 255, .1); color: #fff; }
.nav-redes svg { width: 18px; height: 18px; }

/* selector de idioma */
.idioma { position: relative; }
.idioma summary {
  list-style: none; display: flex; align-items: center; gap: 7px; height: 38px; padding: 0 13px; border-radius: 999px;
  cursor: pointer; user-select: none; font-size: 13px; font-weight: 600; letter-spacing: .04em;
  color: rgba(255, 255, 255, .88); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .28);
  transition: background .3s, color .3s, box-shadow .3s;
}
.idioma summary::-webkit-details-marker { display: none; }
.idioma summary svg { width: 17px; height: 17px; flex: none; }
.idioma summary:hover, .idioma[open] summary { background: rgba(255, 255, 255, .1); color: #fff; }
.nav.solida .idioma summary { color: var(--gris); box-shadow: inset 0 0 0 1px var(--linea); }
.nav.solida .idioma summary:hover, .nav.solida .idioma[open] summary { background: var(--suave); color: var(--azul); }
body.menu-abierto .nav .idioma summary { color: #fff; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .3); background: transparent; }
.idioma ul {
  position: absolute; right: 0; top: calc(100% + 10px); z-index: 60; min-width: 196px; margin: 0; padding: 8px; list-style: none;
  background: #fff; border-radius: 18px; box-shadow: 0 24px 60px -20px rgba(24, 0, 173, .38), 0 0 0 1px var(--linea);
  animation: idioma-in .25s var(--t);
}
@keyframes idioma-in { from { opacity: 0; transform: translateY(-6px); } }
.idioma li a {
  display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 10px 14px; border-radius: 12px;
  font-size: 14.5px; font-weight: 500; color: var(--texto); transition: background .2s, color .2s;
}
.idioma li a span { font-size: 11.5px; font-weight: 600; letter-spacing: .08em; color: var(--gris); }
.idioma li a:hover { background: var(--suave); color: var(--azul); }
.idioma li a[aria-current="true"] { background: var(--hielo); color: var(--azul); font-weight: 600; }
.idioma li a[aria-current="true"] span { color: var(--azul); }

/* chino y japonés: letra de sistema para los caracteres que Poppins no tiene */
:lang(zh) body, html:lang(zh) { font-family: "Poppins", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Noto Sans SC", system-ui, sans-serif; }
:lang(ja) body, html:lang(ja) { font-family: "Poppins", "Hiragino Sans", "Hiragino Kaku Gothic ProN", "Yu Gothic", "Meiryo", "Noto Sans JP", system-ui, sans-serif; }
html:lang(zh) .titulo-l, html:lang(ja) .titulo-l, html:lang(zh) .titulo-xl, html:lang(ja) .titulo-xl { letter-spacing: 0; line-break: strict; }

.nav.solida { background: rgba(255, 255, 255, .86); backdrop-filter: saturate(1.6) blur(16px); -webkit-backdrop-filter: saturate(1.6) blur(16px); box-shadow: 0 1px 0 var(--linea); }
.nav.solida .logo-blanco { display: none; }
.nav.solida .logo-azul { display: block; }
.nav.solida .nav-links a { color: var(--gris); }
.nav.solida .nav-links a:hover { color: var(--texto); background: var(--suave); }
.nav.solida .nav-links a[aria-current="page"] { color: var(--azul); }
.nav.solida .nav-links a[aria-current="page"]::after { background: var(--azul); }
.nav.solida .nav-redes a { color: var(--gris); }
.nav.solida .nav-redes a:hover { background: var(--suave); color: var(--azul); }
.nav.solida .menu-btn span { background: var(--texto); }

.menu-btn { display: none; width: 46px; height: 46px; border: 0; background: transparent; position: relative; }
.menu-btn span { position: absolute; left: 12px; right: 12px; height: 2px; border-radius: 2px; background: #fff; transition: transform .35s var(--t), opacity .3s; }
.menu-btn span:nth-child(1) { top: 17px; }
.menu-btn span:nth-child(2) { top: 23px; }
.menu-btn span:nth-child(3) { top: 29px; }
body.menu-abierto .menu-btn span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
body.menu-abierto .menu-btn span:nth-child(2) { opacity: 0; }
body.menu-abierto .menu-btn span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }

.menu-movil {
  position: fixed; inset: 0; z-index: 45; background: var(--grad-portada);
  display: flex; flex-direction: column; justify-content: center; padding: 100px 28px 40px;
  opacity: 0; visibility: hidden; transition: opacity .4s var(--t), visibility .4s;
}
body.menu-abierto .menu-movil { opacity: 1; visibility: visible; }
body.menu-abierto { overflow: hidden; }
body.menu-abierto .nav { background: transparent; box-shadow: none; backdrop-filter: none; }
body.menu-abierto .nav .logo-blanco { display: block; }
body.menu-abierto .nav .logo-azul { display: none; }
body.menu-abierto .nav .menu-btn span { background: #fff; }
.menu-movil a.grande { display: block; font-size: 38px; font-weight: 600; color: #fff; letter-spacing: -.03em; padding: 6px 0; }
.menu-movil a.grande span { font-size: 13px; font-weight: 500; opacity: .5; margin-right: 14px; letter-spacing: .1em; vertical-align: middle; }
.menu-movil .menu-pie { margin-top: 36px; display: flex; flex-wrap: wrap; gap: 10px; }
.menu-movil .menu-pie a { color: #fff; font-size: 14px; padding: 10px 16px; border-radius: 999px; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .3); }

/* ---------- portada (hero) ---------- */
.portada {
  position: relative; isolation: isolate; overflow: hidden;
  min-height: 100vh; min-height: 100svh;
  background: var(--noche); color: #fff;
  display: flex; align-items: center;
  padding: 140px 0 90px;
}
.portada-fondo { position: absolute; inset: 0; z-index: -2; background: var(--grad-portada); }
.mancha {
  position: absolute; border-radius: 50%; filter: blur(80px); opacity: .7; z-index: -1;
  animation: flotar 18s ease-in-out infinite alternate;
}
.mancha.m1 { width: 52vw; height: 52vw; left: -14vw; top: -18vw; background: #0063F3; }
.mancha.m2 { width: 40vw; height: 40vw; right: -10vw; bottom: -16vw; background: #8B4DF0; animation-delay: -6s; }
.mancha.m3 { width: 26vw; height: 26vw; left: 40vw; top: 30%; background: #2A1BD9; opacity: .55; animation-delay: -11s; }
@keyframes flotar { to { transform: translate3d(6vw, 4vw, 0) scale(1.12); } }
.grano {
  position: absolute; inset: 0; z-index: -1; opacity: .16; mix-blend-mode: overlay; pointer-events: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.reticula {
  position: absolute; inset: 0; z-index: -1; pointer-events: none; opacity: .5;
  background-image: linear-gradient(rgba(255, 255, 255, .05) 1px, transparent 1px), linear-gradient(90deg, rgba(255, 255, 255, .05) 1px, transparent 1px);
  background-size: 80px 80px;
  -webkit-mask-image: radial-gradient(ellipse at 30% 40%, #000 20%, transparent 70%);
  mask-image: radial-gradient(ellipse at 30% 40%, #000 20%, transparent 70%);
}
.reloj {
  position: absolute; right: 4vw; bottom: 0; z-index: -1; width: min(28vw, 360px); opacity: .14; pointer-events: none;
}
.portada-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 48px; align-items: end; }
.portada h1 { margin: 22px 0 26px; }
.portada h1 .linea { display: block; overflow: hidden; }
.portada h1 .linea > span { display: inline-block; }
.portada .lead { margin-bottom: 36px; }
.portada-cta { display: flex; flex-wrap: wrap; gap: 12px; }

.tarjeta-vidrio {
  position: relative; border-radius: var(--radio); padding: 28px;
  background: linear-gradient(160deg, rgba(255, 255, 255, .14), rgba(255, 255, 255, .04));
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .18), 0 30px 80px -30px rgba(0, 0, 0, .5);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
}
.portada-tarjeta .iso { width: 64px; margin-bottom: 22px; }
.portada-tarjeta p { margin: 0 0 18px; color: rgba(255, 255, 255, .78); font-size: 15px; }
.portada-tarjeta ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.portada-tarjeta li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; font-weight: 500; }
.portada-tarjeta li i {
  flex: none; display: grid; place-items: center; width: 30px; height: 30px; border-radius: 50%;
  background: rgba(255, 255, 255, .14); font-style: normal; font-size: 12px; font-weight: 700;
}
.portada-pie {
  position: absolute; left: 0; right: 0; bottom: 26px;
  display: flex; justify-content: space-between; align-items: center;
  font-size: 12.5px; letter-spacing: .14em; text-transform: uppercase; color: rgba(255, 255, 255, .55);
}
.scroll-indicador { display: inline-flex; align-items: center; gap: 10px; }
.scroll-indicador b { width: 1px; height: 36px; background: linear-gradient(#fff, transparent); animation: bajar 2.2s ease-in-out infinite; transform-origin: top; }
@keyframes bajar { 0% { transform: scaleY(0); } 50% { transform: scaleY(1); } 100% { transform: scaleY(1); opacity: 0; } }

/* portada interior (páginas internas) */
.portada.interior { min-height: auto; padding: 170px 0 110px; }
.portada.interior .titulo-l { max-width: 900px; margin: 20px 0 22px; }
.migas { font-size: 13px; color: rgba(255, 255, 255, .6); }
.migas a:hover { color: #fff; }

/* ---------- cinta (marquee) ---------- */
.cinta { background: var(--noche); color: #fff; overflow: hidden; padding: 22px 0; border-top: 1px solid rgba(255, 255, 255, .08); }
.cinta-pista { display: flex; width: max-content; animation: cinta 40s linear infinite; }
.cinta-pista span { display: inline-flex; align-items: center; gap: 28px; padding-right: 28px; font-size: clamp(18px, 2.2vw, 26px); font-weight: 500; letter-spacing: -.01em; white-space: nowrap; }
.cinta-pista span::after { content: ""; width: 10px; height: 10px; border-radius: 50%; background: var(--grad); }
@keyframes cinta { to { transform: translateX(-50%); } }

/* ---------- secciones ---------- */
.seccion { padding: clamp(80px, 11vw, 150px) 0; position: relative; }
.seccion.suave { background: var(--suave); }
.seccion.oscuro { background: var(--noche); color: #fff; overflow: hidden; }
.encabezado { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: end; margin-bottom: 64px; }
.encabezado .titulo-l { margin-top: 18px; }
.encabezado.centro { grid-template-columns: 1fr; text-align: center; justify-items: center; }
.encabezado.centro .eyebrow::after { content: ""; width: 28px; height: 2px; background: var(--grad); border-radius: 2px; }
.num-seccion { font-size: 13px; font-weight: 600; color: var(--gris); letter-spacing: .12em; }

/* manifiesto */
.manifiesto { font-size: clamp(26px, 3.6vw, 48px); font-weight: 500; letter-spacing: -.03em; line-height: 1.2; max-width: 1050px; }
.manifiesto em { font-style: normal; color: var(--gris); font-weight: 300; }
.cifras { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 80px; border-top: 1px solid var(--linea); }
.cifra { padding: 30px 24px 0 0; }
.cifra + .cifra { padding-left: 24px; border-left: 1px solid var(--linea); }
.cifra strong { display: block; font-size: clamp(40px, 5vw, 64px); font-weight: 700; letter-spacing: -.04em; line-height: 1; }
.cifra span { display: block; margin-top: 10px; color: var(--gris); font-size: 14.5px; }

/* áreas (4 pilares) */
.areas { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.area {
  position: relative; overflow: hidden; border-radius: var(--radio); padding: 30px 26px 28px;
  background: #fff; box-shadow: inset 0 0 0 1px var(--linea);
  min-height: 340px; display: flex; flex-direction: column;
  transition: transform .5s var(--t), box-shadow .5s var(--t);
}
.area::before {
  content: ""; position: absolute; inset: 0; background: var(--grad); opacity: 0; transition: opacity .5s var(--t); z-index: 0;
}
.area > * { position: relative; z-index: 1; }
.area:hover { transform: translateY(-6px); box-shadow: var(--sombra); }
.area:hover::before { opacity: 1; }
.area:hover, .area:hover .area-desc, .area:hover .area-num { color: #fff; }
.area:hover .icono { background: rgba(255, 255, 255, .18); }
.area-num { font-size: 13px; font-weight: 600; color: var(--gris); letter-spacing: .1em; transition: color .4s; }
.area h3 { font-size: 24px; font-weight: 600; margin: 34px 0 10px; }
.area-desc { color: var(--gris); font-size: 14.5px; margin: 0 0 18px; transition: color .4s; }
.area-lista { font-size: 13px; font-weight: 500; opacity: .85; margin-top: auto; }
.icono {
  display: grid; place-items: center; width: 52px; height: 52px; border-radius: 50%;
  background: var(--grad); color: #fff; margin: 22px 0 0; transition: background .4s;
}
.icono svg { width: 22px; height: 22px; }

/* paquetes */
.paquetes { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.paquete {
  position: relative; border-radius: var(--radio); padding: 30px 26px; display: flex; flex-direction: column;
  background: rgba(255, 255, 255, .05); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .12);
  transition: transform .5s var(--t), background .5s var(--t), box-shadow .5s;
}
.paquete:hover { transform: translateY(-6px); background: rgba(255, 255, 255, .09); }
.paquete.destacado { background: var(--grad); box-shadow: 0 30px 70px -30px rgba(122, 63, 224, .9); }
.paquete .nivel { font-size: 12px; letter-spacing: .18em; text-transform: uppercase; font-weight: 600; color: rgba(255, 255, 255, .6); }
.paquete h3 { font-size: 30px; font-weight: 700; margin: 12px 0 4px; letter-spacing: -.03em; }
.paquete .lema { font-size: 14px; color: #A9C4FF; font-weight: 500; margin-bottom: 18px; }
.paquete.destacado .lema { color: #fff; opacity: .85; }
.paquete p { font-size: 14.5px; color: rgba(255, 255, 255, .75); margin: 0 0 24px; }
.paquete .volumen { margin-top: auto; display: flex; gap: 10px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .14); }
.paquete .volumen div { flex: 1; }
.paquete .volumen strong { display: block; font-size: 28px; font-weight: 700; letter-spacing: -.03em; line-height: 1; }
.paquete .volumen span { font-size: 12px; color: rgba(255, 255, 255, .65); }
.etiqueta-pop {
  position: absolute; top: 18px; right: 18px; font-size: 11px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase;
  background: #fff; color: var(--morado); padding: 5px 10px; border-radius: 999px;
}
.nota { font-size: 13.5px; color: var(--gris); margin-top: 28px; }
.oscuro .nota { color: rgba(255, 255, 255, .55); }

/* proceso */
.proceso { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; counter-reset: paso; }
.paso { position: relative; padding: 0 28px 0 0; }
.paso + .paso { padding-left: 28px; border-left: 1px solid var(--linea); }
.paso-num { font-size: 64px; font-weight: 700; letter-spacing: -.05em; line-height: 1; }
.paso h3 { font-size: 20px; font-weight: 600; margin: 18px 0 8px; }
.paso p { color: var(--gris); font-size: 14.5px; margin: 0; }

/* proyectos */
.proyectos { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
.proyecto { display: block; }
.proyecto-img {
  position: relative; overflow: hidden; border-radius: var(--radio); aspect-ratio: 4 / 3;
  background: var(--suave); box-shadow: inset 0 0 0 1px var(--linea);
}
.proyecto-img img { width: 100%; height: 100%; object-fit: cover; object-position: top; transition: transform 1.1s var(--t); }
.proyecto:hover .proyecto-img img { transform: scale(1.05); }
.proyecto-img .ver {
  position: absolute; right: 18px; bottom: 18px; display: inline-flex; align-items: center; gap: 8px;
  background: #fff; color: var(--texto); font-size: 13.5px; font-weight: 600; padding: 10px 16px; border-radius: 999px;
  white-space: nowrap; transform: translateY(12px); opacity: 0; transition: transform .45s var(--t), opacity .45s var(--t);
}
.proyecto:hover .ver, .proyecto:focus-visible .ver { transform: none; opacity: 1; }
.proyecto-info { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 20px 4px 0; }
.proyecto-info h3 { font-size: 22px; font-weight: 600; }
.proyecto-info span { font-size: 13.5px; color: var(--gris); }
.chips { display: flex; flex-wrap: wrap; gap: 6px; padding: 10px 4px 0; }
.chips span { font-size: 12px; font-weight: 500; color: var(--azul); background: var(--hielo); padding: 5px 11px; border-radius: 999px; }
.proyecto.oficial .proyecto-img { background: var(--grad-portada); display: grid; place-items: center; }
.proyecto.oficial .proyecto-img img.logo-centro { width: 56%; height: auto; object-fit: contain; }

/* clientes (logos en cuadros con tinte de marca) */
.clientes { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.cliente {
  position: relative; overflow: hidden; isolation: isolate; display: grid; place-items: center;
  aspect-ratio: 1 / 1; border-radius: 28px; padding: 16%;
  background: var(--grad); box-shadow: var(--sombra);
  transition: transform .5s var(--t), box-shadow .5s var(--t);
}
.cliente::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: radial-gradient(120% 90% at 15% 0%, rgba(255,255,255,.22), transparent 55%);
}
.cliente img { width: 100%; height: auto; max-height: 100%; object-fit: contain; filter: brightness(0) invert(1); opacity: .95; transition: transform .5s var(--t); }
.cliente:hover, .cliente:focus-visible { transform: translateY(-6px); box-shadow: 0 30px 60px -24px rgba(24, 0, 173, .5); }
.cliente:hover img { transform: scale(1.04); }
.cliente-tuyo {
  background: var(--blanco); box-shadow: inset 0 0 0 2px var(--linea);
  color: var(--azul); text-align: center; font-weight: 600; font-size: 17px; line-height: 1.3; gap: 10px; align-content: center;
}
.cliente-tuyo::before { display: none; }
.cliente-ig { color: #fff; text-align: center; align-content: center; gap: 6px; padding: 12%; }
.cliente-ig svg { width: 30%; height: auto; margin: 0 auto 8px; }
.cliente-ig strong { font-size: clamp(15px, 1.6vw, 20px); font-weight: 600; letter-spacing: -.01em; }
.cliente-ig span { font-size: 13px; opacity: .8; line-height: 1.35; }
.cliente-tuyo .mas {
  width: 52px; height: 52px; border-radius: 50%; display: grid; place-items: center; margin: 0 auto;
  background: var(--grad); color: #fff; font-size: 28px; font-weight: 500; line-height: 1;
}
.cliente-tuyo:hover, .cliente-tuyo:focus-visible { box-shadow: inset 0 0 0 2px var(--azul); }
/* portafolio: cuadros de clientes a la mitad; instagram aparte con el tamaño original */
.clientes.chicos { grid-template-columns: repeat(8, 1fr); gap: 14px; }
.clientes.chicos .cliente { border-radius: 18px; padding: 12%; }
.clientes.chicos .cliente img { position: absolute; inset: 13%; width: 74%; height: 74%; max-height: none; object-fit: contain; }
.clientes.chicos .cliente:hover, .clientes.chicos .cliente:focus-visible { transform: translateY(-4px); }
.clientes.chicos .cliente-tuyo { font-size: 13px; gap: 6px; padding: 8%; }
.clientes.chicos .cliente-tuyo .mas { width: 30px; height: 30px; font-size: 18px; }
.ig-solo { width: calc((100% - 66px) / 4); }
@media (max-width: 1100px) and (min-width: 761px) { .clientes.chicos { grid-template-columns: repeat(4, 1fr); } }

/* llamada final */
.llamada {
  position: relative; overflow: hidden; isolation: isolate; border-radius: 36px; padding: clamp(48px, 7vw, 96px);
  background: var(--grad-portada); color: #fff;
  display: grid; grid-template-columns: 1.4fr .6fr; gap: 40px; align-items: center;
}
.llamada .reloj { right: 6%; width: 200px; opacity: .16; }
.llamada .titulo-l { margin: 16px 0 18px; }
.llamada .lead { color: rgba(255, 255, 255, .78); }
.llamada-acciones { display: grid; gap: 12px; justify-items: start; }

/* ---------- video de entrada (servicios) ---------- */
.video-entrada { position: relative; z-index: 5; margin-top: -72px; }
.video-marco {
  position: relative; margin: 0; border-radius: 28px; overflow: hidden; background: var(--noche);
  aspect-ratio: 16 / 9; padding: 0;
  box-shadow: 0 0 0 1px rgba(255, 255, 255, .5), 0 50px 120px -40px rgba(24, 0, 173, .55);
}
.video-marco::before {
  content: ""; position: absolute; inset: 0; border-radius: inherit; padding: 2px; z-index: 3; pointer-events: none;
  background: var(--grad); -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor; mask-composite: exclude;
}
.video-marco video { width: 100%; height: 100%; display: block; object-fit: cover; background: #000; }
.video-play {
  position: absolute; inset: 0; z-index: 2; border: 0; padding: 0; cursor: pointer;
  display: flex; align-items: flex-end; justify-content: flex-start; gap: 18px;
  padding: clamp(18px, 3vw, 36px);
  background: linear-gradient(180deg, rgba(11, 8, 40, 0) 40%, rgba(11, 8, 40, .55) 100%);
  color: #fff; text-align: left; transition: background .4s var(--t);
}
.video-play:hover { background: linear-gradient(180deg, rgba(11, 8, 40, .05) 30%, rgba(11, 8, 40, .65) 100%); }
.video-play-icono {
  flex: none; display: grid; place-items: center; width: clamp(64px, 7vw, 92px); height: clamp(64px, 7vw, 92px); border-radius: 50%;
  background: var(--grad); box-shadow: 0 0 0 10px rgba(255, 255, 255, .18), 0 20px 40px -12px rgba(0, 99, 243, .8);
  transition: transform .45s var(--t);
}
.video-play:hover .video-play-icono { transform: scale(1.07); }
.video-play-icono svg { width: 40%; height: 40%; margin-left: 6%; }
.video-play-txt b { display: block; font-size: clamp(18px, 2.2vw, 28px); font-weight: 600; letter-spacing: -.02em; }
.video-play-txt small { display: block; font-size: 14px; opacity: .8; margin-top: 2px; }
.video-marco.reproduciendo .video-play { display: none; }
.video-nota { display: flex; align-items: center; justify-content: center; gap: 10px; margin: 18px 0 0; font-size: 14px; color: var(--gris); text-align: center; }
.video-nota svg { width: 18px; height: 18px; color: var(--azul); flex: none; }
@media (max-width: 760px) {
  .video-entrada { margin-top: -48px; }
  .video-marco { border-radius: 18px; }
  .video-play-txt small { font-size: 12.5px; }
  .video-nota { align-items: flex-start; text-align: left; }
}

/* ---------- catálogo de servicios ---------- */
.selector {
  position: sticky; top: 96px; z-index: 20;
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 14px;
  padding: 12px 12px 12px 22px; margin-bottom: 48px; border-radius: 999px;
  background: rgba(255, 255, 255, .9); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 0 0 1px var(--linea), 0 20px 40px -30px rgba(24, 0, 173, .4);
}
.selector-txt { font-size: 14px; font-weight: 500; color: var(--gris); }
.selector-txt b { color: var(--texto); }
.selector-btns { display: flex; flex-wrap: wrap; gap: 6px; }
.selector-btns button {
  border: 0; background: transparent; padding: 10px 18px; border-radius: 999px; font-size: 14px; font-weight: 600; color: var(--gris);
  transition: background .3s, color .3s;
}
.selector-btns button:hover { background: var(--suave); color: var(--texto); }
.selector-btns button[aria-pressed="true"] { background: var(--grad); color: #fff; }

.bloque { margin-bottom: 80px; scroll-margin-top: 180px; }
.bloque-cab {
  display: flex; align-items: center; gap: 18px; padding: 24px 28px; border-radius: var(--radio);
  background: var(--grad); color: #fff; margin-bottom: 22px;
}
.bloque-cab .icono { margin: 0; background: rgba(255, 255, 255, .18); }
.bloque-cab h2 { font-size: 26px; font-weight: 600; }
.bloque-cab p { margin: 2px 0 0; font-size: 14.5px; opacity: .85; }
.bloque-cab .conteo { margin-left: auto; font-size: 13px; font-weight: 600; background: rgba(255, 255, 255, .16); padding: 7px 14px; border-radius: 999px; white-space: nowrap; }

.servicios { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; }
.servicio {
  display: flex; flex-direction: column; gap: 14px; padding: 22px 22px 18px; border-radius: var(--radio-s);
  background: #fff; box-shadow: inset 0 0 0 1px var(--linea);
  transition: opacity .45s var(--t), transform .45s var(--t), box-shadow .45s var(--t), filter .45s;
}
.servicio:hover { box-shadow: inset 0 0 0 1px #C9D6F5, 0 18px 40px -26px rgba(24, 0, 173, .35); }
.servicio-top { display: flex; gap: 16px; }
.servicio .icono { margin: 0; width: 44px; height: 44px; flex: none; }
.servicio .icono svg { width: 19px; height: 19px; }
.servicio h3 { font-size: 16.5px; font-weight: 600; letter-spacing: -.01em; margin-bottom: 4px; }
.servicio p { margin: 0; font-size: 14px; color: var(--gris); line-height: 1.55; }
.niveles { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; margin-top: auto; }
.niveles span {
  text-align: center; font-size: 11px; font-weight: 600; padding: 5px 4px; border-radius: 6px;
  color: #A2A7B5; box-shadow: inset 0 0 0 1px var(--linea);
}
.niveles span.si { color: #fff; box-shadow: none; }
.niveles span.si:nth-child(1) { background: #13A0E6; }
.niveles span.si:nth-child(2) { background: #0063F3; }
.niveles span.si:nth-child(3) { background: #5A4FE6; }
.niveles span.si:nth-child(4) { background: #7A3FE0; }
.servicio.fuera { opacity: .32; filter: grayscale(.8); transform: scale(.985); }
.servicio.dentro { box-shadow: inset 0 0 0 1.5px var(--azul), 0 18px 40px -26px rgba(0, 99, 243, .5); }

.extras { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }

/* modo Personalizado: el cliente marca los servicios que le interesan */
.selector-btns .btn-personal { box-shadow: inset 0 0 0 1.5px #C9D6F5; color: var(--azul); }
.selector-btns .btn-personal[data-cuenta]:not([data-cuenta=""])::after {
  content: attr(data-cuenta); display: inline-grid; place-items: center; min-width: 20px; height: 20px; padding: 0 5px; margin-left: 7px;
  border-radius: 999px; font-size: 11.5px; background: var(--azul); color: #fff; vertical-align: 1px;
}
.selector-btns .btn-personal[aria-pressed="true"]::after { background: #fff; color: var(--azul); }
.selector-marca { height: 0; }
.sel-cambiar, .ver-mas { display: none; }
.selector-btns .btn-personal[aria-pressed="true"] { box-shadow: none; }
.servicio, .extra { position: relative; min-width: 0; }
.servicio h3, .servicio p, .extra h3, .extra p { overflow-wrap: break-word; hyphens: auto; -webkit-hyphens: auto; }
.interes { display: none; }
.modo-personal .servicio, .modo-personal .extra { cursor: pointer; }
.modo-personal .interes {
  display: inline-flex; align-items: center; justify-content: center; gap: 6px; align-self: flex-start;
  border: 0; padding: 8px 14px; border-radius: 999px; font-size: 13px; font-weight: 600;
  background: var(--hielo); color: var(--azul); transition: background .25s, color .25s, transform .25s var(--t);
}
.modo-personal .interes svg { width: 15px; height: 15px; flex: none; }
.modo-personal .interes:hover { background: #DCE6FF; }
.modo-personal .interes[aria-pressed="true"] { background: var(--grad); color: #fff; }
.modo-personal .extra .interes { margin-top: 16px; background: rgba(255, 255, 255, .12); color: #fff; }
.modo-personal .extra .interes[aria-pressed="true"] { background: #fff; color: var(--azul); }
.modo-personal .servicio.elegido { box-shadow: inset 0 0 0 2px var(--azul), 0 18px 40px -26px rgba(0, 99, 243, .55); }
.modo-personal .extra.elegido { box-shadow: inset 0 0 0 2px #fff; background: rgba(255, 255, 255, .12); }

.barra-cotizar {
  position: fixed; left: 50%; bottom: 22px; z-index: 40; display: flex; align-items: center; gap: 16px;
  padding: 10px 10px 10px 24px; border-radius: 999px; max-width: calc(100% - 200px);
  background: rgba(11, 8, 40, .92); color: #fff; backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 24px 50px -20px rgba(24, 0, 173, .6);
  transform: translate(-50%, 140%); opacity: 0; pointer-events: none;
  transition: transform .45s var(--t), opacity .3s;
}
.barra-cotizar.visible { transform: translate(-50%, 0); opacity: 1; pointer-events: auto; }
.barra-txt { font-size: 14.5px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.barra-cotizar .btn { padding: 11px 20px; font-size: 14px; white-space: nowrap; flex: none; }
body.om-chat-abierto .barra-cotizar { opacity: 0; pointer-events: none; }
body.barra-activa .om-saludo { display: none; }
.extra { padding: 24px; border-radius: var(--radio-s); background: rgba(255, 255, 255, .05); box-shadow: inset 0 0 0 1px rgba(255, 255, 255, .12); }
.extra h3 { font-size: 17px; font-weight: 600; margin-bottom: 6px; }
.extra p { margin: 0; font-size: 14px; color: rgba(255, 255, 255, .7); }

/* ---------- contacto ---------- */
.contacto-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.canal {
  display: flex; flex-direction: column; gap: 14px; padding: 30px; border-radius: var(--radio);
  background: #fff; box-shadow: inset 0 0 0 1px var(--linea); transition: transform .45s var(--t), box-shadow .45s var(--t);
}
.canal:hover { transform: translateY(-5px); box-shadow: inset 0 0 0 1px #C9D6F5, var(--sombra); }
.canal .icono { margin: 0 0 8px; }
.canal h3 { font-size: 20px; font-weight: 600; }
.canal p { margin: 0; color: var(--gris); font-size: 14.5px; }
.canal .dato { margin-top: auto; padding-top: 16px; font-weight: 600; color: var(--azul); display: inline-flex; align-items: center; gap: 8px; word-break: break-word; }
.canal .dato svg { width: 16px; height: 16px; flex: none; }
.enlaces-oficiales { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; margin-top: 18px; }
.enlace-oficial {
  display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 22px 26px; border-radius: var(--radio-s);
  background: var(--suave); font-weight: 600; transition: background .3s, color .3s;
}
.enlace-oficial small { display: block; font-weight: 400; font-size: 13px; color: var(--gris); }
.enlace-oficial:hover { background: var(--hielo); color: var(--azul); }
.enlace-oficial svg { width: 20px; height: 20px; flex: none; }

/* ---------- pie ---------- */
.pie { background: var(--noche); color: rgba(255, 255, 255, .7); padding: 90px 0 36px; position: relative; overflow: hidden; }
.pie-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; padding-bottom: 60px; border-bottom: 1px solid rgba(255, 255, 255, .1); }
.pie-logo img { height: 44px; width: auto; margin-bottom: 18px; }
.pie-lema { font-size: 24px; font-weight: 600; color: #fff; letter-spacing: -.02em; margin: 0 0 8px; }
.pie h4 { font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: rgba(255, 255, 255, .45); font-weight: 600; margin-bottom: 18px; }
.pie ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; font-size: 14.5px; }
.pie ul a:hover { color: #fff; }
.pie-bottom { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; padding-top: 28px; font-size: 13px; color: rgba(255, 255, 255, .45); }
.pie-marca {
  font-size: clamp(60px, 15vw, 220px); font-weight: 700; letter-spacing: -.06em; line-height: .8; margin-top: 50px;
  background: linear-gradient(180deg, rgba(255, 255, 255, .12), rgba(255, 255, 255, 0)); -webkit-background-clip: text; background-clip: text; color: transparent;
  user-select: none; white-space: nowrap;
}

/* ---------- aparición al hacer scroll ---------- */
.revelar { opacity: 0; transform: translateY(28px); transition: opacity .9s var(--t), transform .9s var(--t); }
.revelar.visible { opacity: 1; transform: none; }
.revelar[data-retraso="1"] { transition-delay: .08s; }
.revelar[data-retraso="2"] { transition-delay: .16s; }
.revelar[data-retraso="3"] { transition-delay: .24s; }
html.sin-js .revelar { opacity: 1; transform: none; }
.entrada > span { transform: translateY(105%); animation: subir 1s var(--t) forwards; }
.entrada:nth-child(2) > span { animation-delay: .1s; }
.entrada:nth-child(3) > span { animation-delay: .2s; }
@keyframes subir { to { transform: none; } }

@media (prefers-reduced-motion: reduce) {
  .mancha, .cinta-pista, .scroll-indicador b { animation: none; }
}

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  .nav-links, .nav-redes { display: none; }
  .menu-btn { display: block; }
  .portada-grid { grid-template-columns: 1fr; }
  .portada-tarjeta { max-width: 460px; }
  .areas, .paquetes { grid-template-columns: repeat(2, 1fr); }
  .extras { grid-template-columns: repeat(2, 1fr); }
  .pie-top { grid-template-columns: 1fr 1fr; }
  .llamada { grid-template-columns: 1fr; }
}
@media (max-width: 760px) {
  .nav-in { height: 72px; }
  .nav-logo img { height: 34px; }
  .nav-acciones .btn { padding: 10px 16px; font-size: 13.5px; }
  .nav-acciones { gap: 6px; }
  .idioma summary { height: 36px; padding: 0 10px; gap: 5px; font-size: 12px; }
  .idioma ul { right: -52px; }
  .portada { padding: 120px 0 110px; }
  .portada.interior { padding: 130px 0 80px; }
  .reloj { width: 48vw; right: -8vw; opacity: .1; }
  .encabezado { grid-template-columns: 1fr; gap: 18px; margin-bottom: 44px; }
  .cifras { grid-template-columns: 1fr 1fr; }
  .cifra:nth-child(3) { border-left: 0; padding-left: 0; }
  .cifra:nth-child(n+3) { padding-top: 26px; }
  .areas, .paquetes, .proyectos, .contacto-grid, .enlaces-oficiales { grid-template-columns: 1fr; }
  /* servicios de dos en dos en el celular */
  .servicios, .extras { grid-template-columns: 1fr 1fr; gap: 10px; }
  .servicio { padding: 14px 12px 12px; gap: 10px; }
  .servicio-top { flex-direction: column; gap: 10px; }
  .servicio .icono { width: 36px; height: 36px; border-radius: 10px; }
  .servicio .icono svg { width: 16px; height: 16px; }
  .servicio h3 { font-size: 14px; line-height: 1.3; }
  .servicio p { font-size: 12.5px; line-height: 1.45; }
  .niveles { grid-template-columns: 1fr 1fr; gap: 4px; }
  .niveles span { font-size: 10px; padding: 4px 2px; }
  .extra { padding: 16px 14px; }
  .extra .icono { width: 36px; height: 36px; }
  .extra h3 { font-size: 14px; line-height: 1.3; }
  .extra p { font-size: 12.5px; }
  .modo-personal .interes { width: 100%; padding: 8px 8px; font-size: 12px; }
  .barra-cotizar { left: 12px; right: 84px; bottom: 16px; max-width: none; transform: translateY(140%); padding: 8px 8px 8px 16px; gap: 10px; justify-content: space-between; }
  .barra-cotizar.visible { transform: none; }
  .barra-txt { font-size: 13px; }
  .barra-cotizar .btn { padding: 10px 14px; font-size: 13px; }
  .area { min-height: 280px; }
  .clientes { grid-template-columns: 1fr 1fr; gap: 14px; }
  .cliente { border-radius: 22px; padding: 14%; }
  .cliente-tuyo { font-size: 15px; }
  .cliente-tuyo .mas { width: 40px; height: 40px; font-size: 22px; }
  .cliente-ig span { font-size: 12px; }
  .clientes.chicos { grid-template-columns: repeat(3, 1fr); gap: 10px; }
  .clientes.chicos .cliente { border-radius: 14px; }
  .clientes.chicos li:last-child { grid-column: 1 / -1; }
  .clientes.chicos .cliente-tuyo { aspect-ratio: auto; padding: 16px; display: flex; justify-content: center; align-items: center; gap: 12px; font-size: 14px; }
  .clientes.chicos .cliente-tuyo br { display: none; }
  .clientes.chicos .cliente-tuyo .mas { margin: 0; }
  .ig-solo { width: calc((100% - 14px) / 2); }
  .proceso { grid-template-columns: 1fr; gap: 34px; }
  .paso + .paso { padding-left: 0; border-left: 0; padding-top: 34px; border-top: 1px solid var(--linea); }
  .selector { border-radius: var(--radio-s); top: 82px; padding: 12px; }
  .selector-txt { width: 100%; text-align: center; }
  .selector-btns { width: 100%; justify-content: center; }
  .selector-btns button { padding: 8px 12px; font-size: 13px; }
  /* barra pegada arriba: un solo renglón con lo elegido */
  .selector { transition: padding .3s var(--t), border-radius .3s var(--t); }
  .selector.compacto:not(.abierto) { flex-wrap: nowrap; justify-content: center; gap: 6px; padding: 6px; margin-left: auto; margin-right: auto; width: fit-content; max-width: 100%; border-radius: 999px; }
  .selector.compacto:not(.abierto) .selector-txt { display: none; }
  .selector.compacto:not(.abierto) .selector-btns { width: auto; flex-wrap: nowrap; }
  .selector.compacto:not(.abierto) .selector-btns button { display: none; }
  .selector.compacto:not(.abierto) .selector-btns button[aria-pressed="true"],
  .selector.compacto:not(.abierto) .selector-btns button[data-nivel="personal"],
  .selector.compacto:not(.abierto) .selector-btns button.sel-cambiar { display: inline-flex; align-items: center; white-space: nowrap; }
  .modo-personal .selector.compacto:not(.abierto) .selector-btns button.sel-cambiar { display: none; }
  .modo-personal .selector.compacto:not(.abierto) .selector-btns button[data-nivel="todos"] { display: inline-flex; }
  .sel-cambiar { border: 0; border-radius: 999px; padding: 8px 14px; font-size: 13px; font-weight: 600; color: var(--azul); background: var(--hielo); }
  /* tarjetas: solo título; la descripción con "Ver más" */
  .servicio:not(.abierta) .servicio-top p, .extra:not(.abierta) p { display: none; }
  .ver-mas { display: inline-flex; align-self: flex-start; border: 0; background: none; padding: 2px 0; margin-top: -4px; font-size: 12.5px; font-weight: 600; color: var(--azul); }
  .extra .ver-mas { color: #CFE0FF; margin: 8px 0 0; }
  .extra .icono { margin-bottom: 12px !important; }
  .bloque-cab { flex-wrap: wrap; padding: 22px; }
  .bloque-cab .conteo { margin-left: 0; }
  .pie-top { grid-template-columns: 1fr; }
  .portada-pie { display: none; }
}

.pie-seo { font-size: 12.5px; line-height: 1.55; opacity: .6; max-width: 420px; }